Gathering audience feedback

Purpose of doing a survey:

• In order to find out what your audience wants to see in the type of film you are producing 
• To help made production decisions that will attract your target audience 
• It will show you have developed an opening sequence that is your relevant target audience 
• To show you have an understanding of the importance of audience in music video production. 

Qualitative Research:

• This method of research questioning aims to discover the opinion and preferences of the target group. This enables more detail and therefore more quality in their responses 
• The questions in this type of research will be open questions, so they can elaborate on the question, which is better than a closed question, which has limited responses. 

Quantitative Research:

• This method of research questioning enables the gathering figures or data 
• You will use this type of questioning when you want to record statistics on audience preferences 
• Closed questions are using in quantitative research. 

We are using both these methods to gain a more holistic understanding of our target audience. 

We have undertaken research into our target audience throughout all stages of the planning and production. This included the following:

- Pre- production surveys= before we began we researched into different genres and target audiences. Interviewed our potential target audience regarding our initial ideas. Got feedback from our target audience via our animatic and how we could improve this. We received feedback on our main singer/ artist and whether their rehearsals were effective. Obtained feedback on our first draft, second draft, and our final music video. 

Post- production surveys 

Methods of carrying out a survey

- focus groups 

- Random surveys which include survey moneys sent out to other schools

What are the advantages and considerations of each?