- Zayn who is singing the song 'pillow talk' is smoking which is seen through the close up. He does this is order to show that she is no longer part of the band and sert his own image to the viewers by smoking. It is also to present his as rebellious and older to the intended target audience, who is teenage girls mainly.
With Zayn fully clothed and the girl 'Gigi Hadid' in contrast to him with hardly any clothes on. This views her as being showed in a more sexual manner, this is deliberate in order to widen the target audience to males, as well as females. Also, helps sell his star image as being a sex symbol because she is the one that is interested in him. This reinforces gender inequality in society as the man is allowed to be fully clothed where the women is encouraged to be objectified by the men and be seen as a second class citizen.
- This close up of them kissing is selling him as a sex symbol. Reinforcing his star image as an attractive pop singer.
- This shifts his image from what he was in one direction to what he is now to a more mature singer.
-shows elements of voyeurism. how the gaze is reinforced in different ways.
The colour of Zayn is red which portrays the idea of love, which has a purpose to match the performance of the narrative. As well as this this colour demonstrates that he has power.
The discontinuity technique is showing this at several points in the music video. This specific one of Zayn to show that he is the main one and highlighting his importance. The face pace of this editing matches the visuals. The song is cut to the beat to match the tempo with the visuals.
No comments:
Post a Comment