This film poster is illustrating the rule of thirds, which is aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. By having the rule of thirds it allows specific focal points on the poster that are intended to the viewer. It is immediately seen that the eye is in top thirds and is therefore attracted due to the intensity of the stared eye. The designer has made sure that he left eye has been intersected within the grid, making this bold to the main character.  By having all the features separate within the aligned grids, it draws attention to the viewers. An example of this is the unwashed and dirty hair as if he as been stranded. Also, the composition of the actor is to the side and not the centre, with the top of his head signifying violence due the serrated sharp edge, implying danger. Danger is also presented through the red/ orange lines, which are mainly concentrated in the lower thirds.                    

The light blue represents the severity of the coldness, which links to the actors frosted beard; this implies the harsh conditions that he is possibly in. 

Having a rule of three allows the film poster to have a certain amount of symmetry. This technique is used to evenly distribute aspects of the poster across the space available, and also make it more visually appealing. From this poster of Pirates of the Caribbean each character takes up their own third of the poster. This tells us that they are the main characters and therefore they are the centre of attention even though they are not in the centre of the poster. The title and the credits also take up their own third too; by doing this it is a lot easier on the eye for the audience. As well as this, having the pirate ship singled it out, it signifies the genre of the film.  As viewers you could also tell the genre of the film due to the skull and the costumes that the actors are being presented in. Their serious expressions and their level of concentration imply a scary attitude. Jonny Depp's red hair band and scruffy dread locks show his importance compared to the other two. 

The horror film 'dead silence' is clearly being devoted to murder due to the word dead, which has connotations of killing. This film poster demonstrates the rule of thirds clearly because if the grid was on the poster, then the eyes would have a row and the finger would have a column. This was done to emphasise the widened eyes and the oldness of the finger. The wrinkly finger juxtaposed with the flawless skin, making the face look false and therefore like a doll. The title would have the upper third, separating it from the figure and the font of the title also presents a mystery and horror. The darkness of the unknown background gives a gloomy feeling, whilst the lighting on the face gives a dramatic effect to emphasise the scary look and the smirk that is being given. The red bow tie could present death due to the colour red giving connotations of blood.